YUMENOJIDAIELENA
MAYER
Visual identities, digital experiences and three-dimensional worlds.
SELECTED
WORKS.
A selection of visual identities, campaigns, digital experiences and 3D explorations.
PROMOTIONAL & BRAND
ADVERTISING.
Selected visual communication projects spanning campaign design, editorial design, product imagery and commercial advertising.
LA FIRMA
DELLA QUALITÀ.
Visual campaign built around authenticity, certified quality and territorial identity. Editorial typography, organic forms and wine-inspired imagery shape a cohesive visual language across print materials.
Campaign Applications
PRODUCT
STORYTELLING.
Product-focused visual communication combining packaging, composition and lifestyle imagery to create a warm, tactile and recognisable brand presence.
ONE BRAND.
THREE VISUAL
DIRECTIONS.
FIDELI — WINE ADVERTISING
Three advertising directions exploring different expressions of the same wine identity — heritage, product essentialism and conceptual storytelling.
HERITAGE
Tradition, territory and craftsmanship.
ESSENTIAL
Product first. A restrained visual language built around form, label and materiality.
RHYTHM
Wine interpreted through composition, contrast and musical rhythm.
COMMERCIAL WORK
2023—2025
Selected advertising and social media creatives developed for fast-paced commercial campaigns.
CASE STUDY
FROM BRAND
TO DIGITAL
Brand Identity / Brand Application / Web Design
About the project:
A complete brand and digital experience for an Umbrian countryside estate combining hospitality, organic farming and equestrian activities. I developed the visual identity from logo and brand system to website design and branded applications, creating a consistent language across physical and digital touchpoints.
TERRE LINCEE
Role
UI / Web Designer
Scope
Website concept, UI design, layout system and digital experience.
Existing Assets
Brand identity, logo and photographic assets provided by the client.
View Project
Explore the full Terre Lincee digital experience — website, UI system and brand applications.
VISIT WEBSITE →OBJECTS. SPACES.
DIGITAL WORLDS.
Selected CG work spanning environment design, texturing, material studies and stylised character work.
TEXTURING &
MATERIAL STUDY.
Selected for the Texturing department for BigRock's final team project, with a focus on material definition, surface treatment and visual consistency.
Personal Project
CHARACTER
STUDY.
Personal stylised 3D character exploration.
CHARACTER
REWORK.
Personal rework and further development of a character originally created during the BigRock Master CG program.
BETWEEN
PRECISION
AND IMAGINATION.
I am a multidisciplinary designer working across visual identity, web design and three-dimensional environments.
My approach combines structured design with visual experimentation, moving between branding, digital interfaces and 3D to build clear and distinctive visual experiences.
Disciplines
- VISUAL DESIGN
- WEB DESIGN
- BRAND IDENTITY
- 3D / CG
TOOLS
- FIGMA / ADOBE CC
- BLENDER / MAYA / ZBRUSH
- SUBSTANCE 3D PAINTER
- AI-ASSISTED WORKFLOWS
LANGUAGES
- ITALIAN — NATIVE
- ENGLISH — WORKING PROFICIENCY
- JAPANESE — INTERMEDIATE